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Email and SMS status alerts

Automatic updates as a storm progresses, sent the right way and in the right language.

Customer experience Updated 2026-08-12

Updates without a phone call

Snowmass sends your customers automatic email and SMS (via Twilio) status alerts as a storm progresses, so they're never left wondering — and your office isn't fielding calls.

What triggers an alert

  • Pass started — service on their event has begun.
  • En route with an ETA — a machine is on its way, with a live arrival estimate.
  • Service complete — their property is done.
  • Event status — the storm's overall status changed.

Done responsibly

Automated messaging is easy to get wrong. Snowmass is built to do it safely:

  • TCPA-safe — contacts are verified before anything sends, and there's per-channel opt-out.
  • STOP handling — Twilio STOP replies are honored automatically.
  • Quiet hours — no messages outside the org's configured quiet window, in the org's own timezone (it correctly wraps past midnight).
  • Localized — each contact hears from you in their language, English or Quebec French.
  • No double-texts — an idempotency cache prevents the same SMS going out twice.

Customers stay in control

Every contact can unsubscribe from alerts per channel from the portal; re-enabling a channel means asking the operator to turn it back on. The goal is the right amount of information: enough to reassure, never enough to annoy.


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Updated 2026-08-12