Live ETAs from the real dispatcher

Not \"sometime today\"

The most common complaint in snow removal is "when will you be here?" The usual answer is a shrug or a window. Snowmass gives your customers a live ETA for their property — a per-stop arrival time projected by the same swarm logic that drives real dispatch.

Why it's credible

A static route can promise "we'll get to you today." A dynamic swarm can do better: because the engine is continuously scoring which machine takes which property next, it can project when your property is likely to be claimed and cleared — and update that as the storm actually unfolds.

• The ETA moves as conditions change — a machine breaks down, a lot takes longer, the fleet re-spreads.
• It's the projection from the real engine, not a separate promise a dispatcher typed in and forgot.

Where customers see it

The live ETA appears in the customer's live event view — inside the portal and on the tracking embed. As a machine gets closer, the estimate tightens.

An honest note

An ETA is a projection, not a guarantee. Weather, plow ridges, and access issues move real arrival times. The value is that it's grounded in live dispatch data and updates continuously — a far cry from a static window, but still an estimate. Setting that expectation with customers keeps the feature a trust-builder rather than a rod for your own back.